Plan
Review the workflow, compare existing tools with custom options and set priorities. Agree the scope, success measure and approval points before building.
Sydney based. Working with Australian businesses.
AI consulting for
Australian businesses.
Find the useful opportunity. Build the right system. Help your team use it.
What we actually do
Practical AI, from the first decision to everyday use.
Flipside AI is a Sydney-based consultancy helping Australian businesses plan, build and adopt AI. We work on workflow automation, voice agents, website assistants and custom AI systems, with training for the people who use them. Start with one process and a clear outcome.
Start here
Choose the problem before the platform.
A useful first project has a repeatable task, an owner and a result you can check. Bring us a workflow that slows your team down, and we’ll help work out whether AI belongs in the solution.
- Enquiries sit unanswered while someone updates the CRM.
- People keep asking the same colleague for client or project context.
- Staff copy the same information between several tools.
- Your team has AI tools but is unsure how to use them well.
Your engagement
Plan. Build. Train.
Build
Connect the necessary systems and test against real examples. Define what the system can do, what needs review and what happens when it cannot complete a task.
Train
Practise with your team’s own tasks. Leave clear guidance on how to use the system, check its output and get support when the workflow changes.
What we can help with
Explore the right service.
AI workflow automation
Connect forms, email and your CRM so enquiries move forward without repeated data entry.
AI voice agents
Handle routine calls, capture what callers need and pass complex conversations to your team.
AI website assistants
Help visitors find answers and take the next step using information your business approves.
Custom AI agents
Bring company knowledge and permitted actions together across the tools you already use.
Need help choosing where to start? Read our guide to AI strategy and training or explore illustrative workflow examples.
Make the decision clearer
What to agree before investing.
Ask for a defined scope, the systems involved, what access is needed and how the result will be tested. Include software subscriptions, human review and maintenance when comparing costs.
Keep a person responsible for sensitive or high-impact decisions. Choose what information the system can access and who can approve actions. These choices belong in the project plan.
Our initial 15-minute discovery call is free. Detailed planning, implementation and support are scoped separately. It is a first conversation about fit, not a full project design.
How to choose an AI consultant in AustraliaPeople behind the work
Led by Lucas Imrie.
Lucas founded Flipside AI and holds a degree in Mechatronics / Robotics Engineering from the University of Canterbury. His article in CEO Bulletin Media explains how meetings, calls and emails can become searchable business knowledge. Meet Lucas and learn about Flipside AI.
Industry awardAPAC InsiderBest AI Automation & Strategy Consultancy Firm 2025, Sydney
Recognising our work bringing practical AI to business.
View award
Published articleCEO Bulletin MediaHow to Never Forget Anything Again
Lucas Imrie on turning meetings, calls and emails into searchable business knowledge.
Read articleQuestions, answered
AI consulting in Australia.
01What does an AI consultant do?
An AI consultant helps a business decide where AI is useful, choose suitable tools and put them into everyday work. Flipside AI combines planning, implementation and team training, starting with a specific business process rather than a list of AI products.
02Does Flipside AI work with businesses across Australia?
Yes. Flipside AI is based in Sydney and works with Australian businesses. The first step is a free 15-minute discovery call to discuss your workflow, goals and the support you need.
03How much does AI consulting cost in Australia?
There is no single price that fits every AI project. Flipside AI offers a free 15-minute discovery call, then scopes paid work around the process, integrations, data preparation, testing and training required. Software subscriptions and ongoing support should be considered alongside the initial build.
04Is AI consulting suitable for a small business?
It can be, when there is a specific task worth improving. A useful starting point is repeated admin, missed enquiries or information that is difficult to find. If a simpler software change or standard automation solves the problem, that may be the better choice.
05Do we need custom AI or can we use tools we already have?
Start by checking your existing tools. Custom AI is most useful when the work needs business-specific knowledge, several connected systems or controls that an off-the-shelf tool does not provide. We help you compare the options before committing to a build.
06How do we measure whether an AI project worked?
Record a baseline before the project: time spent per task, response times, error rates or incomplete handovers. Test the new workflow against that baseline, include the time spent reviewing AI output and account for software and support costs.
07What happens after the AI system is built?
The handover includes training and guidance so your team understands the workflow, its limits and when to involve a person. Ongoing support and changes are scoped around the system and your team’s needs.
Practical resources
Prepare for a useful first project.
Your next stepOne workflow.
One workflow.
A useful place to start.
Tell us what takes too much time and what you would like to improve.
Book a free 15-minute discovery call